by Lisa Friedenstab | Oct 1, 2025 | Blog
Marketing without data is like driving with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction—or if you’re about to crash. That’s where Google Analytics comes in. For many business owners, the idea of analyzing numbers...
by Lisa Friedenstab | Oct 1, 2025 | Blog
A calendar isn’t just a list of dates with posts attached. It’s a system. At minimum, it should include: Platform: Where the post will be published (Instagram, Facebook, LinkedIn, etc.) Content Type: Graphic, video, blog link, carousel, reel, story, etc. Message: The...
by Lisa Friedenstab | Oct 1, 2025 | Blog
Every business owner knows the frustration of watching larger competitors dominate search results. They have bigger budgets, bigger teams, and bigger name recognition. But here’s the truth: size doesn’t guarantee visibility. With the right SEO strategies, even a small...
by Lisa Friedenstab | Oct 1, 2025 | Blog
When most people think about copywriting, they imagine polished sentences, clever taglines, and beautiful turns of phrase. While those things certainly have their place, great copywriting isn’t just about pretty words. It’s about persuasion. It’s about positioning....
