Blog
How to Use Google Analytics to Track What’s Working (and What’s Not)
Marketing without data is like driving with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction—or if you’re about to crash. That’s where Google Analytics comes in. For many business owners, the idea of analyzing numbers...
From Scatter to Strategy: The Power of a Social Media Calendar
A calendar isn’t just a list of dates with posts attached. It’s a system. At minimum, it should include: Platform: Where the post will be published (Instagram, Facebook, LinkedIn, etc.) Content Type: Graphic, video, blog link, carousel, reel, story, etc. Message: The...
How to Outrank Bigger Competitors with Smart SEO in the Upper Peninsula
Every business owner knows the frustration of watching larger competitors dominate search results. They have bigger budgets, bigger teams, and bigger name recognition. But here’s the truth: size doesn’t guarantee visibility. With the right SEO strategies, even a small...
Upper Peninsula Copywriting Services: Beyond Pretty Words, Toward Profit
When most people think about copywriting, they imagine polished sentences, clever taglines, and beautiful turns of phrase. While those things certainly have their place, great copywriting isn’t just about pretty words. It’s about persuasion. It’s about positioning....